Across Screens, Images & Motion

Different formats require different visual languages.

Role

Digital Designer & Art Director

Period

2012–2019

Scope

Art Direction
Brand Communication
Illustration
3D & Motion Graphics

A selection of digital, visual and experimental work shaped across websites, branded communication, illustration, 3D and moving images.

 

Giving brands a distinct voice

Dolce & Gabbana

A digital campaign concept created for the Women’s Lililum Fall/Winter collection. I worked on art direction, layout design and photo retouching, translating the collection’s decorative and theatrical aesthetic into an elegant, visually rich email experience.

Giving brands a distinct voice

Americanino

A bold digital reinterpretation of the brand’s existing visual identity, designed to bring its distinctive personality online. I worked on art direction and UI design, combining expressive typography, strong imagery and the brand’s iconic red-and-blue palette to create a vibrant and recognizable experience.

Designing complex digital spaces

Parà Tempotest

A complete redesign of the corporate website, created to make a complex catalogue of indoor and outdoor fabric collections easier to explore. I worked on the art direction, information structure and UI, balancing strong product imagery with clear navigation and a consistent visual system.

Moving across formats

Gruppo ASPM

A redesign of the group’s digital portal, created to bring multiple companies and services into one clear, consistent experience. I worked across art direction, UI design, information architecture and motion graphics, developing a flexible visual system supported by custom illustrations and animated banners.

Exploring style, form and movement

From illustration to motion

A selection of academic projects created at NABA, exploring different visual languages through editorial illustration, character design, 3D modelling and motion graphics. These works reflect a period of experimentation in which I tested styles, techniques and forms of storytelling—moving from static images to animated sequences while developing a more versatile and personal approach to visual design.