I listen carefully, simplify what feels complex and turn ideas into something tangible. My work is guided by clarity, consistency and attention to detail — with a practical mindset and respect for the people who will use and build the final experience.
I care about ideas, but even more about making them work.
I started in digital when websites were still built by hand in HTML and CSS. Since then, I’ve worked across agencies, digital advertising, fashion and product design, earned a degree in Graphic Design & Art Direction at NABA, and spent the last five years designing B2B SaaS experiences.
The contexts have changed. My way of working has not: listen, understand, design carefully and bring things to completion.
